EQUESTRIAN UP NEXT
EQUESTRIAN UP NEXT
Client based brand identity
While enrolled in a practicum integrated marketing communication course at UNCW, a group and myself worked directly with a client who was in the process of making a hub for equestrian content, featuring horses and tack for sale, upcoming events and shows, and an online community for connecting equine lovers.
We created an expandable and appropriate brand identity based on future brand goals and target demographic. One of our main deliverables was to design a logo to be used for trademark development and merchandising. We also created an extensive analysis and brand identity guide for the client in order to help best market their product and service.
In collaboration with Taylor D’Aprile and Sydney Burkett
Color palette:
